Behind Your Success: Meet Our Experts




Dedication. Expertise. Passion.
Danielle Elisabeth Ciribassi (SECK)
Founder & CEO
Danielle Seck is a seasoned professional with over 15 years of experience dedicated to creating business opportunities and facilitating investment and trade across Africa. Born and raised in the United States in a family of small business owners, Danielle’s passion for economic development was sparked early.
​
After earning her B.A. in International Economic Development in 2009, she deepened her focus on microfinance through a work internship in rural Senegal. This experience became the foundation of her career, driving her commitment to fostering cross-continental opportunities and connections between Africa and the world.
​
From 2012 to 2017, Danielle served as the Founder and President of the US Africa Chamber of Commerce in Washington, D.C., where she focused on promoting small and medium enterprises (SMEs) and their critical role in economic development. During this time, she also managed over $40 million USD in economic development projects across Africa, gaining deep insights into the continent's diverse markets.
​
In 2017, Danielle moved back to Senegal, where she founded Niofar Consulting to offer tailored, on-the-ground support for businesses looking to enter or expand within African markets.
Danielle now lives in Dakar, Senegal, with her Senegalese husband and three children.
​
She is fluent in English, French, and Wolof, enabling her to connect deeply with local communities and navigate the region’s business landscapes with ease.
EXPERIENCE
Professor of Entrepreneurship in Africa (MBBA Program)
International African School of Management (IAM)
Dakar, Senegal
BA in International Economic Development in Africa
University of Illinois at Urbana-Champaign, USA (2009)
Our Network of Experts Across Africa
At Niofar Consulting, we understand that every market in Africa is unique. To provide you with the most effective and localized support, we have built a network of experienced consultants strategically placed in key countries across the continent. Our experts are deeply familiar with the local business landscapes, cultural nuances, and regulatory environments, ensuring that you receive the most relevant insights and guidance for your specific market.
Our Pan-African Reach
Our consultants represent Niofar Consulting in the following countries, offering tailored services and local expertise:
-
Senegal – With our headquarters based in Dakar since 2018, we have an in-depth understanding of the economic and business dynamics of the region, providing specialized support to clients entering or expanding within the country.
-
Mauritania –We also have a locally-registered office and Niofar staff in Nouakchott since 2020, which also covers clients interested in the Mahgreb, or North African markets.
​
We also have trusted representatives present in the following countries:
-
Nigeria
-
Egypt
-
Morocco
-
Ghana
-
Cote d'Ivoire
-
Burkina Faso
-
Togo
-
Benin
-
Kenya
-
Tanzania
-
Ethiopia
-
South Africa
-
and more

Local Expertise, Global Perspective
Each of our consultants brings a combination of local knowledge and global business expertise. Our team is equipped to help you navigate challenges, connect with the right local partners, and ensure successful market entry or expansion. From regulatory compliance and market research to securing investment, our network of experts is here to support your business across the African continent.

Why Choose Us?​
​​
-
Local Expertise: Our team has deep knowledge of African markets and their nuances. We understand the cultural, economic, and regulatory factors that influence business operations, allowing us to offer you tailored solutions.
-
Comprehensive Services: We offer a full spectrum of services from market entry to business expansion, restructuring, and local representation. Our holistic approach ensures that all aspects of your business operations are covered.
-
Financing Access: We facilitate access to the right financing solutions—whether through loans, equity investments, or strategic partnerships—helping you raise the capital necessary for your growth and success in Africa.
-
Proven Track Record: With a successful history of helping international companies grow in Africa, we have built a reputation for delivering results. Our clients trust us to guide them through the complexities of doing business in Africa.